St Albans Visitor Partnership

The St Albans Visitor Partnership (SAVP) is a group of leading local businesses and organisations working together to establish St Albans as a top UK visitor destination. Our aim is to promote St Albans to national and international audiences and to deliver significant growth in the visitor economy benefitting the City and wider district as a whole.


The St Albans Visitor Partnership has set out to put St Albans firmly on the tourism map and attract more visitors to both the City and the surrounding districts. We are working together to find ways to achieve that, and to ensure visitors have a fantastic and memorable experience when they do find us.

The SAVP provides an exciting opportunity to demonstrate just how much can be achieved when people work together for the good of the entire community. On joining the St Albans Visitor Partnership you will be welcome to attend a subgroup meeting relevant to your business, as well as take advantage of the numerous benefits of membership detailed below.

People who live and work in St Albans have long known what a great destination it is. We have so much to offer and when people do visit us, research has shown that they come back again and again and really enjoy the experience. We just need to get the message out to more people, so that we can take our rightful place as a major visitor destination with the likes of Winchester and Bath and the St Albans Visitor Partnership will provide the impetus, means and direction to achieve this.

Destination Branding

As part of the Visitor Economy Strategy work, a new brand has been created to support the St Albans Visitor Economy Strategy in our key objectives to grow visitor numbers and spend.

You can see the logo and strap line at the top of this page. To find out more about the origin of the brand, click here.

Further information

If you would like to find out more about the Visitor Partnership, please contact Jenny Swatton on 01727 819492 or email

The Visitor Partnership was created in order to take forward the Visitor Economy Strategy for the city and district. You can read the strategy document and the detailed evidence that came from our research by clicking here.