As Cerimonia celebrates its 5th Birthday this week, I am delighted, in the circumstances to say we are still here.

A true family business we are seasoned retailers (nearly 50 years between us) but this year has been a huge test on our resolve to carry on in an Industry that offers so much.

With most Weddings on pause and office work being stopped, I am not going to lie it has been tough. Like all business owners we are tailored from a certain cloth (pun intended) and as with all of us at this time it is about learning to celebrate the small things in life.

The last few months have seen us relocate, launch a new e-commerce site and build even stronger connections with the amazing business community we have here in St.Albans.

One thing is for sure, we want to continue to be part of this vibrant community. Cerimonia and Waterers Menswear have come together to ensure we survive. Waterers has been a stalwart of St.Albans High Street, first opening its doors in 1934. It has survived many years and seen many things, whilst still offering tailoring, alterations, hire, casualwear, and a smile to all customers.

With Christmas on the horizon we are waving the banner for #shoplocal and #savthehighstreet. If you want to be ‘On Trend’ this season, support local business, now and for the future. Shopping local supports local, money stays in the local economy and supports local jobs, communities, and charities in these ever changing and challenging times. So if you are fed up of being at home and are rediscovering local, visit us online www.waterers-menswear.co.uk or www.cerimonia.co.uk , even better come and say hello. We can offer individual appointments, zoom calls or even a chat on the phone. We can do what we do best, ensure men remain stylish.

We are here, open for business and hope to see you soon

Andrew and Helen